What is a Mystery Shopper?

Myster Shopper Questions and Answers

As a services to businesses of all sizes, we have organised a range of questions on what we do. Why it is important that a business is aware of any problems. Customers, new and old soon recognise if a website is maintained and managed correctly.

We check all legal requirements, if emails work, forms function correctly, images load quickly and much more. If you don’t take care of your website, you could be sending customers to to your competitors website instead.

Got Mystery Shopping Questions?

If customers don’t like what they see, or something does not function correctly, they are off to look at a competitor. Check out common questions below, if your question is not answered, maybe we should add it to the list.

On-line Mystery Shopper definition

A Mystery Shopper is a secret visitor to a business website. Reporting on normal everyday reactions by a typical customer. The Mystery Shopper is hired by the business or an agency to report on the website, and to report on every aspect of the customers experience. Two types of report are available. A written Report and a Video Report.

Special instructions can be agreed.

Terms and Conditions

The business and Mystery Shopper agree the terms and conditions of the scope of the review. The budget, time scale, and if items need to be purchased etc.

The main requirement is an active website, where all the content published can be accessed as a typical customer.

Online Mystery Shopping

 😡 On-line Mystery Shopping is a technique used by owners, business managers and marketing agencies to gauge the performance and image the company is projecting to its customers through usability and performance, and on-line support systems, etc.

Normal private websites are not covered by this service.

Types of Businesses

There are websites for almost every time of business. Broadly our Mystery Shopper will visit the main categories listed.

  • Hotels
  • Restaurants
  • Garages,
  • Supermarkets
  • On-line retailers
  • Business websites of almost every type
  • No Pornographic sites permitted

Most businesses are in the range from a single person to mid-sized. terms and conditions are to be agreed at the start of the review.


Mystery Shopper Prices

There is no fixed price, every website is different and the information required is different.

From £20 upwards. Always by prior agreement. All payments are made by PayPal to ensure your money is safe, and that we also get paid.

List of typical reviews

Not necessary in this order

  • Website Address HTTP or HTTPS, This makes a big difference to search results.
  • Check for page loading times.
  • All images load correctly.
  • All forms and emails work correctly, and the messages are received.
  • All links from the menu function as planned, and any new pages are checked and evaluated for functionality.
  • An up to date sitemap of the website exists.
  • Legal requirements for documents are available.
  • If the website has WAF installed for security.

If you have any enquiry not covered by our Q&A section, we are happy to discuss any concerns or requirements. We are here to help. Maybe Drachsi could also help?